Mumbai - 29th May’15 - India’s first cinema inspired fashion brand by Yash Raj Films and KBSH Pvt. Ltd: DIVA’NI completes its first year of operations in city of Mumbai. DIVA’NI since its inception has been about the cinematic celebration of a diva, someone who is liberated from shackles of conformity and everyday expectations. - The inaugural year for Diva’ni in its true spirit has been very promising and supportive in the home of celluloid: BOMBAY | MUMBAI.
On this occasion, Diva’ni unveiled its prêt-a-porter collection: The Midsummer Dream- a collection that wraps vibrant flora’s and bold colours in romantic breezy silhouettes.
Minimalist embroidery takes the front seat, as colours play in Diva'ni's celebratory collection. A complete silhouette makeover from the house of Diva'ni, this aims to add a youthful charm to your wardrobe.
The collection was unveiled over an exclusive high- tea at the Diva’ni store in Bandra- Mumbai. The event witnessed fashionista’s delighted to adorn these easy to wear garments that are loved choice of the scorching summer heat.
Speaking on the occasion Sanya Dhir- Brand Director, Diva’ni said- “Mumbai has been very welcoming to us, its been like home coming – our collections have been truly appreciated by the diva’s of this city. The last one-year has been very encouraging for the brand & has led us to diversify from traditional Indian couture to introducing prêt & casual wear too. The new midsummer dream is quintessentially an ode to the Mumbai’s hot& humid summers as we see some refreshingly breezy silhouettes that are ought to be part of every woman’s wardrobe”.
The anniversary was a delightful affair as it also saw the presence of few cities glitterati, who came to support the brand.
Actress Rhea Chakraborty & Bhumi Pednekar
About DIVA’NI: DIVA’NI is India’s first cinema-inspired brand brought to you by YRF and KBSH Private Limited. DIVA’NI draws its inspiration from the legendary Yash Chopra, who put as much effort into draping his heroines, as he did in painting beautiful visual imageries on reel, his memorable cinematic artistry and costumes have catapulted many heroines to diva and enamored a generation of cinema lovers. In the same essence DIVA’NI brings out the diva in every woman, giving her the freedom to wear her mind, expressing her innermost feelings. DIVA’NI is freedom, inspired by fashion, film and femininity.
About YRF : Yash Raj Films (YRF) is the leading player in the Indian film industry and India’s premier independent Studio conglomerate. The banner has produced and distributed some of the industry’s highest grossing films. YRF handles the global distribution of its own films, with offices also in New York, London and Dubai. With its own music and home entertainment labels, design cell and post-production facilities, digital, merchandising, licensing, marketing and talent management divisions, YRF also has its own state-of-the-art fully integrated Studio, producing a slate of films annually, making it an integral part of the India’s entertainment business. The Studio recently announced its foray into the International space with YRF Entertainment which co-produced Grace of Monaco. The Film premiered at the 2014 Festival de Cannes.
About KBSH Pvt Ltd : Established in 1947, House of KBSH comes with a history as long as our country’s independence. Located in the heart of Delhi, KBSH evokes a legacy in making women happy and draping them in the most beautiful creations crafted on the six yards. Driven by the creative energies of the daughter of the house and Brand Director, Sanya Dhir ; KBSH sister concern, KBSH Pvt. Ltd. has joined hands with YRF (Yash Raj Films) to introduce India’s first cinema inspired fashion brand – DIVA’NI. With a vision to make Indian fashion a universal lifestyle statement, KBSH strives to boldly break the age-old stereotypes and instill Indian traditions and handicrafts in today’s modern lifestyle. With a focus of making current and traditional hand weave work, with best craftsmanship that defines the contemporary modern women. Their kaarigars are spread to diverse places such as Benares, Lucknow, Kolkata, Uttar Pradesh, Orissa, Tamil Nadu and Rajasthan and workshops in Delhi and Mumbai, KBSH is fast creating its footprint all across India.
PS : This is a Press Release.
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